Outdoor Design

Outdoor advertising design should be simple. No one traveling at 90 miles per hour down the highway has time to look at the details of a billboard or read long copy.
A billboard must be short, sweet, and get right to the point. If it is not, it will be a colossal waste of money.
Effective Outdoor Advertising Design
To get the most out of outdoor advertising, an outdoor advertising design should have a brief tagline. Limiting the tagline to seven words or less is a good rule of thumb. Seven words can be read at almost any speed, but anything longer runs the risk of being overlooked. Also, with a short tagline, drivers are more apt to remember the tagline and the accompanying image as they go about their day.